TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Do You Feel the Joy?
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
They guarantee you’ll feel the joy or if you don’t, they will make it right. That’s quite a promise. And it’s all for a pen?

PaperMate InkJoy is all about bringing back the joy to writing. With our digital society, we tend to write less and less. Some schools don’t even teach cursive writing anymore. But when you do write, it is nice to have a writing instrument that doesn’t blob or smear.

The InkJoy pen was created to provide effortless writing. The maker says it starts quickly without dragging, requires minimal pressure from your hand, and delivers crisp, clean lines every time. Plus, it brings back the joy of writing.

The latest commercial shows the InkJoy pen being used to created spirograph images. That brings back memories of wonderful artsy drawings. As children, we loved to color and draw, and as we age, we tend to lose some of that freedom. The commercial brings back emotions and memories of that magical time.

If writing now can make us feel that same joy, then whatever we are writing will be more enjoyable. The InkJoy claims to have the feel of a luxury pen but at a reasonable price. For $4 for 8 pens, it is not a luxury pen, but it does the job.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top