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Connect Ed: Apple is Giving Away $100M to Connect America's Kids
By: Emory Brown
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Fewer than 30% of America’s schools are equipped with the broadband connectivity needed to expose our youth to the wealth of knowledge and educational tools available via the Internet. Yes, this is true. It’s a reality in America that our administration in Washington and companies like Apple are working together to bridge the digital divide that’s leaving some of our children unable to connect to present and future advancements in educational technology.

Obama has been saying for some time in many of his speeches that America needs to be able to compete on a global scale. That we need best-in-class workers who are creating the innovation that pioneered great ideas like the steam engine and, of course, iTunes. And I have to wholeheartedly agree that we need big thinkers like the ones that were in Apple’s “Think Different” campaign to give birth to new industrial revolutions. So who better than to help kick-start the movement of empowering American youth through high-end education devices than Apple? They basically power all their entertainment anyway, so why not start an education revolution in the meanwhile?

Having high-speed Internet in the classroom will change the landscape for teachers and students. Chalkboards will always be around because we need the nostalgia. However, students are utilizing social media outlets like YouTube at home, where they can surf for video content all day and then get to school to “NoTube” because the technology at most schools is so far behind that they can’t even upgrade their web browsers. This is sad! This is crazy!

Hence, Apple is donating $100 million in iPads, MacBooks, and other devices to help our teachers connect our students to the world of education today. This is a great of act charity on Apple’s part because it coincides with the Federal Communications Commissions' new initiative to double its budget to $2 billion dollars to provide and enhance high-speed wireless Internet to schools and libraries over the next two years. This in turn will empower an estimated 20 million students to connect with the evolving world of education. Now that’s Connect Ed!


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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