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What do Brita, Michelle Obama, and Eva Longoria Have in Common?
By: Cindy Wendland
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Brita markets a personal and home water filtration system that has ties with a lot of famous people — including Michelle Obama and Eva Longoria. Brita is behind campaigns to reduce the use of water bottles. They have also partnered with one of the First Lady’s initiatives to encourage Americans to drink more water.

Why is drinking water important? The human body is over 50% water. Water is needed in the body to help it function properly. It keeps your body temperature normal. It lubricates and cushions your joints. It protects your spinal cord and other sensitive tissues. It helps get rid of wastes.

As America became more health conscious, people drank more water. To have water conveniently available, bottled water came on the scene. Latest statistics show that the United States goes through 2.5 million plastic bottles every hour and only 1 out of 4 is recycled. In an effort to become healthier, we have become more wasteful.

Brita developed a PR concept to urge people to replace bottled water with filtered water to reduce packaging and energy use. Entities saw the value and joined in: the city of San Francisco, Bono, the Sundance Film Festival, and The Biggest Loser. Brita saw the value of celebrity partnerships and continued to use that in their marketing efforts.

Brita is now involved with “Drink Up” and a Partnership For a Healthier America (an initiative launched by First Lady Michelle Obama) to raise awareness of the importance of drinking water. Eva Longoria designed a limited edition Brita filtering water bottle to help raise funds for Drink Up. Brita is involved in the initiative in three ways. They are helping to raise money for the program, they sell reusable filtering systems that can be used on the go, and they sell home filtering systems to improve the quality of water drunk at home.

The quality of the water we drink at home is questionable. So the Brita water filter has become important to remove harmful impurities and improve taste.

The concept seems so simple. Drink more water. Brita is working hard to improve the clarity of that statement with the help of a few famous people. Instead, drink more quality water without creating waste.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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