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Will Hillary Clinton Be a Presidential Brand?
By: Cindy Wendland
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Politics is a controversial topic. In some circles, it is debated vigorously. In some circles, it is not discussed at all. For some people (Hillary Clinton) every aspect of her life is political. Every aspect of her life is a continuous campaign.

Hillary Clinton is a powerful brand. She can command any camera, captivate any audience, and is good for business. She is busy writing a book about her experiences as Secretary of State, which will no doubt fuel more speaking engagements and related activities. She is also busy not deciding to run for President in 2016.

Political branding is a unique type of branding. The candidate is the brand, and the brand is the candidate. Hillary Clinton is Hillary Clinton. Everything about the brand matters. Every day in the life of the brand matters. Clinton took strategic steps in her senate office and Secretary of State role.  Relationships are critical in this branding and sometimes the brand shifts in an effort to capture or strengthen more relationships. Clinton appears at key awards, events, and inaugurations to provide support and show her allegiances. The attributes of the political brand are the views and policy stances. The attributes are not physical at the onset, yet can produce physical effects. Clinton’s views on Afghanistan and foreign policy translated into physical action.

In politics a strong brand connects with a large share of the market and allows people to find commonality and a “like me” essence. Hillary Clinton continues to build and strengthen her support in case she decides to take her brand to the executive office.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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