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Childish Innovation with Crayola Ultra Clean Washable Markers
By: Cindy Wendland
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Childhood products are fun to market. The colors are bright, the messages fun and to the point, the commercials energetic. Crayola is the epitome of keeping it simple and fun!

These days childhood is gone too quickly, and high-tech gadgets a common part of children’s days. Our children grow up faster than in the past and rely on their imagination less and less. So it makes sense to help them get more enjoyment out of their days in simple ways. The new-ultra clean washable markers are a dream come true for parents. These markers are a “whole new level of color [for the kids] and clean” for the parents. It seems like children’s favorite toys are many times the noisy or messy ones that are a pain for parents. In this case, the markers are a win-win, making both kids and parents happy.

Nearly everyone has heard of Crayola or used their products. Crayola crayons have been around forever; well, since 1903. Crayons were originally developed in Europe. Binney and Smith, original owners of Crayola, were the creators of crayons in the U.S. after Mr. Binney’s wife who was a teacher recommended he develop an inexpensive alternative to the European crayon. Crayola crayons were born. Crayola claims 99% household recognition. Amazing branding. Crayola hasn’t relied on their name or history or classic smell to keep them going however, instead Crayola continues to innovate in ways that get kids excited.

Crayola’s numerous product enhancements and extensions are mind-boggling but stay true to the brand. Crayola believes in unleashing the originality of kids and gives them tools to do this — scented markers, twistable colored pencils, colored bubbles, 3D sidewalk chalk and on and on. Their taglines are fantastic. One of which is “when inspiration strikes, you shouldn’t have to worry about limits.” The Crayola brand is broad, innovative, and childish...and continues to be successful.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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