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Brand Yourself in the New Year
By: Cindy Wendland
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As the new year approaches, people consider changes to their lives. Working on your personal brand may well enhance how you market your product brand.

Consider these 5 points for your life and your product.

1.       Make a statement
2.       Focus on your strengths
3.       Flaunt your quirks
4.       Be consistent
5.       Be authentic

Make a Statement. In your personal life and that of your brand, stand for what you believe in and make it clear what your product stands for. Are your children your number one priority, then make sure your actions reflect that. Does your product deliver uncompromising taste, value or quality? Then that should be an underlying message in all your marketing statements.

Focus on your strengths. In the words of Einstein, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Every person and every product has strengths. Trying to be too many things to people will devalue those strengths. Work on making those strengths stronger and emphasizing them.

Flaunt your quirks. People and products are beloved because of their uniqueness and their differences. The singer Nicki Minaj, is known and loved for her quirky style. The Mini Cooper is loved for its unique style. Emphasize those and increase the love.

Be consistent. People come to expect certain things from people and brands. If you are typically calm, strong and assertive, people will expect that of you in all situations. Know what you stand for and who you want to be, then be that in all situations. Same with your product.  Gold Bond Medicated Powder, known for cooling, absorbing and itch relieving has been delivering that since 1882 and claiming it with the message, “It Does What It Says.”

Be authentic. It seems that our connections are more frequent with social media influences but less authentic. As a personal brand, be sincere in your approach and your communications. You will be remembered. As a brand, the same applies.

Consider these 5 points in both brand areas and wishes for a Happy & Successful New Year!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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