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Use Poo-Pourri Before You Go and No One Will Ever Know
By: Cindy Wendland
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When a product solves a real problem, hats off to the company. When a product approaches marketing on an awkward topic with grace and humor, kudos. Poo-Pourri toilet spray does both.

The Poo-Pourri ad appears on YouTube featuring a beautiful redhead in a blue dress sitting on a toilet. In the ad, the setting shifts from a public bathroom to a private living room to a cow pasture to a meadow field of flowers. The humor of the ad and the opening shot of the toilet puts the topic immediately at ease. From that point forward, the accent and humor of the spokesperson draw you in. The ad is funny while hitting all the key points of the product. The tagline says it all — “Spritz the bowl before you go, and no one will ever know.”

Poo-Pourri toilet spray is made of essential oils so the smell is pleasant without being strong or chemical. The instructions say to spritz the product on the toilet water. This forms a barrier to keep the smell from filling the room — and drifting outside the room. The website offers many variations of fragrances and humorous spins on the product targeted to men, women, and children. Those really uncomfortable with smelly diapers can find relief with Poo-Pourri Jr. Lil’ Stinker.

This product offers a unique application solution to an eternal problem. Other products merely attempt to cover the smell, yet Poo-Pourri uses natural oils to keep the offensive odor from ever entering the room. The graphics and the packaging are strong and simple. The copy, the message, and the name, Poo-Pourri, are light-hearted. For a product that deals with poo, the brand is well done.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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