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Are AT&T’s Commercials Adorable or Misguided?
By: Cindy Wendland
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AT&T’s “It’s Not Complicated” ads were one topic at a recent Christmas gathering. The older spectrum of the group found them adorable and felt the need to replay them on YouTube. The younger members did not find them funny. What do you think?

The ads feature a man sitting around a child-sized table with 4–6 children responding to his questions. Many of the ads are not highly scripted and allow for the freedom to flow with the things children say. One version has NBA icons sitting in for the children and squeezing into the child-sized chairs and the AT&T moderator is asking them questions about doing two things versus one.

Those opposing the ads feel children shouldn’t be advertising a product that is not for children. Others find the children’s antics and voices annoying. They must not have children!

The ads have been highly successful for AT&T and have run longer than originally planned. Brand recognition is high as the discussion about the ads recall AT&T and not just some cute kids. The ads put AT&T in a fond, memorable place for consumers. The message is pared down to the simplest form. The ads get a lot of social chatter...still. It’s all good for AT&T.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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