|Target Brings Pinterest In-Store
By: Cindy Wendland
Target transcended the image of the mass merchandisers. Kmart, Shopko, and Walmart have their own clientele, but Target is for everyone. Adults and children both enjoy shopping there. Target has a great ad agency and promotes their store and products well.
The latest thing they are doing well is in-store. The rubber really hits the road at the point of purchase. With all the branding and advertising, the purpose is to convince consumers to purchase products. See what Target is doing now!
On a recent visit to Target, Pinterest signs were found on the shelf. The sign reads "Top Pinned on Pinterest at Target." Target is using pin-tracking to see what products people most enjoy and then promoting that at the store level.
What a great way to close the loop. Now people can comment on products they like on Pinterest and shoppers in the brick-and-mortar store can find and buy those products. Social media is meant to engage the customer and get them to buy a product. Target and Pinterest are doing that.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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