TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Dyson is Such an Animal
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Time to clean house. Households with lots of children and pets stir up a lot of dust and hair. Shoes bring in dirt. Just moving around in a house stirs up dust. Running the furnace or air conditioner moves air and dust through a house. So, we clean on a regular basis to get rid of dust and dirt on floors with a vacuum.

Vacuum cleaners were invented over a 100 years ago. Traditional technology used a vacuum bag that sucked up dirt and dust and stored it in a bag on the vacuum that was changed when it was full. Most vacuums had rollers to move them across the floor. The Dyson DC41 Animal as well as the other Dyson models use a ball as the basis. Dyson’s marketing message is: Four fixed wheels go in a straight direction. A ball can go in any direction. A clear choice. Easy turns with minimal effort.

Commercials and YouTube videos demonstrate the ease with which the vacuum operates and can be used. It almost makes you want to take the vacuum out for a spin, just for the fun of it! Kirby used to be the top-of-the-line vacuum. Now reviews of that vacuum are nearly all negative. Reviews of Dyson are glowing.

Asthma is overly prevalent in our families these days. The Dyson vacuum is approved by the Asthma and Allergy Foundation of America. Even if your family is asthma free, knowing it can clean to that extent is comforting.

The Dyson is different. The Dyson can even pick up animal hair. It’s expensive but worth it. Dyson is building a strong brand name.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top