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Building Powerful Aspirational Brands with Negative Marketing
By: Graeme Newell
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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt. Some of the world's most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards.
 
In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how a little contempt can make your brand downright irresistible.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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