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Coricidin HBP Preventing Problems
By: Cindy Wendland
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High blood pressure sufferers, pay attention! A new product formulation of Coricidin is safer for you to take when you have cold symptoms. Coricidin HBP (high blood pressure) does not contain decongestants, so therefore will treat only your cold symptoms and not interfere with high blood pressure treatment.

Remember the Dr. Seuss book The Cat in the Hat Comes Back? He eats cake in the bathtub, which creates a messy ring in the tub. He cleans it off with a dress, then cleans the dress on the wall, then cleans the wall with a shoe, then cleans the shoe on the rug, etc. He tries to fix one problem but creates another. Many cold medicines are addressing one problem and creating others. For people with high blood pressure, the decongestants in cold medicine are potentially either raising blood pressure and heart rate, or preventing high blood pressure medications from working properly. If you don’t have high blood pressure, this information about decongestants may be new. Hopefully it is not new for those who do have high blood pressure.

HBP boldly labeled on the cold medicine packaging is important to capture attention in a highly competitive market. The HBP callout makes the purchase decision simpler for those with high blood pressure and it lends goodwill to Coricidin for helping cold sufferers who have to be careful when selecting over the counter medications. The message to the consumer says that Schering-Plough HealthCare cares about providing a product just right for your health needs with Coricidin HBP.

Latest figures show that 78 million people in the U.S. have high blood pressure and many don’t have it under control. Cold sufferers with HBP have an easier decision this cold and flu season. Coricidin HBP can relieve cold symptoms without causing additional health problems.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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