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Noodles Capitalizes on Nostalgia
By: Cindy Wendland
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Remember growing up and having mac ‘n cheese? People love noodles! Noodles & Company capitalizes on that emotion when attracting people to their restaurants. Noodles is known for fast, reasonably healthy food with a family friendly atmosphere. It is reasonably priced food that satisfies most.

Noodles targets the right customer. Their customer wants healthy fast food. While this is a true dichotomy, it is a realistic market niche.  Noodles is not a drive-through fast-food restaurant, although they are happy to give you carryout bags with food served quickly. They are not a sit-down order-from-the-menu restaurant. They cater to a different tier of person that values healthy food served quickly.

Most fast-food restaurants deliver high-fat, low-nutrition food. Noodles has found success in delivering quality food to a segment of this market in a speedy efficient way. Ordering at the counter is simple and pleasing as the sales people are well trained. The food is delivered hot and fresh only minutes later to your table. They also serve it on real plates with real utensils; no plasticware. Just because their customer wants their food fast doesn’t mean they want to have a picnic. Noodles also grabs one of the nice elements of eating out a finer restaurant in that there is no cleaning up after yourself. Just leave the plates and glasses on the wooden tables and off to your next activity.

Noodles & Company has defined their personality as the world kitchen. Noodle dishes with an Asian, Italian, and good ol’ U.S. flair dot their menu. It makes fast food more interesting and appealing to a family with different tastes. Noodles stands out in their ability to offer fun, healthy fast food for people who love noodles!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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