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How to Build Great Funny Ads: The Secrets of Sarcasm
By: Graeme Newell
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It's a dark side of human nature — sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.

In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how the funniest commercials use a charming, good-natured bite of sarcasm. They masterfully appeal to our petty side without appearing mean. Learn how to use this powerful creative approach to entertain and move your customers to a deeper connection with your brand.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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