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Behind the Scenes of Yahoo's New Logo
By: Lakai Newman
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This week’s premiere of Yahoo’s new logo garnered a lot of attention and critique, but what a lot of people did not hone in on was why the update occurred and what the new look is hoping to achieve. 

The update, which premiered Thursday, is the first logo redesign in 18 years. Yahoo ran a month-long campaign, “30 Days of Change,” displaying a rejected logo each day and finally premiering the "winner" on its final day. Yahoo’s CEO and President, Marissa Mayer, discusses the creation process of the logo and even admits to getting involved instead of standing on the sidelines.

One weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo  whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.” 

Mayer delves further into the logo creation and other details, such as the 9 degree tilt of the exclamation point, which, according to her, adds a bit of “whimsy."

The public’s reaction to the new logo seems to be that of general apathy, but it has sparked a conversation that Yahoo hoped would happen. With the logo makeover, users are hoping to see systematic updates and exclusive features that the Internet giant's competitors are not offering.



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About the Author

Lakai Newman is a critical-thinking advertising and marketing professional whose office space is at 38,000 feet. He has a passion for international travel, adventure, and the art of experience. His personal blog can be found here.

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