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How is Branding Different from Positioning?
By: Graeme Newell
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Branding and positioning are two advertising buzzwords that get thrown around a lot. What's the difference between the two? 

In this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how to find the right mix for your marketing strategy. Learn how the world's best brands create powerful customer loyalty using just the right combination of these important marketing tactics.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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