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BMW Has Gone Electric: Will Gas Become Extinct?
By: Emory Brown
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For centuries now man has worked tirelessly to improve his ability to travel. From walking to taming wild horses. From swimming to building grand ships to navigate the sea. From being envious of the birds of the air to flying internationally. And of course we all know that man has an enduring love affair with cars. Throughout the evolution of the automobile, we’ve seen it become sleeker, faster, and more inviting as automakers from across the world have added innovation to our beloved travel companion: the car. Now, BMW is ready to rebrand the “Ultimate Driving Experience” with the introduction of the “Active E.” We may be witnessing the fall of the “Gas Empire” and the rise of the “Electric Empire.”

As we all know, BMW isn’t the first brand to come out with an electric car. Elon Musk, CEO of Tesla, has graced us with the beauty of what an electric sports car can do. However, Tesla doesn’t have the nostalgia of BMW or the years of innovating that have made it a big auto brand in the space just yet. BMW as a brand has embraced the future and is positioning itself to possibly become a leader in the category by creating a series of beautifully made vehicles that embody the BMW experience.

The Active E is striking. It’s 100% electric. No tailpipe. No emissions. No clutch. No gearbox. Once you turn the key you can go from 0 to 60 in under nine seconds. Fast. Electrifying! That’s an instantaneous 184lb-ft of torque with up to 170 horsepower. Plus, you can travel up to 100 miles with a fully charged battery. Perfect for people who travel short distances around the city for work and pleasure during the week. Perfect for “Green Enthusiasts” who are relishing the experience of the “Ultimate Driving Machine” with a touch of earth-saving benefits included. With rocketing gas prices and the current trend in “Green Energy,” we will soon be witnessing a shift in car culture that will reshape the thinking of many of our major auto brands. And I’m thinking that BMW will be one of the major players that will help make gas extinct. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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