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Creating Hope One Step at a Time: Esko’s Bionic Skeleton
By: Emory Brown
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When I was growing up, I used to love the show “The Six Million Dollar Man.” A dude that could run faster, jump higher, punch harder than any guy alive and it only cost the government six million dollars. By today’s prices, the U.S. got this guy for a steal. But as they say, sometimes movies are the fortune-tellers of what the world of technology will give birth to next, and now it’s time for Tony Stark to put his Iron Man suit down and pay homage to our real-life heroes at Esko Bionics, who are empowering people who have lower extremity paralysis to return to a life of walking with their “Bionic Skeletons.”

The Esko Bionic Skeleton is a modern marvel. Its applications are endless in regards to helping people with various medical conditions that cause paralysis. The first generation of Esko is intended for medically supervised use for people with complete and incomplete spinal cord injuries and for others who suffer from Multiple Sclerosis, Parkinson’s, or other neurological diseases. Esko ambassadors like Jason Gieser, an ex-police officer who was injured on duty and came to Esko to find his way back to walking again, are real-life proof of the power of their suits. He worked vigorously with the Esko team to learn how to use the bionic skeleton and was able to surprise his guests at his wedding as he walked down the aisle with his wife and stood for their wedding vows. The sight was definitely a Hallmark moment that required a few “Man-wipes.” You could see the sheer joy in this guy’s eyes as he shared his story. Yet the story doesn’t just stop with Jason; Esko has partnerships with rehabilitation centers around the world, spanning from Chicago to Spain, in which they are giving people the power to walk again.

With a price tag of $140,000 per suit, Esko's team is working to make the suit lighter and more affordable to expand their use into the mass culture like wheelchairs. They are even working on special projects with the government to create wider applications of the bionic skeletons in industrial and military use. The future is just steps away and I think pretty soon Tony Stark won’t be just a figment of our imagination; he could be the guy living next door. And that’s great, especially when it helps some of our injured heroes, family members, and friends continue to live and enjoy this life, one step at a time.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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