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The Formula that Powers Nike's Successful Brand Strategy
By: Graeme Newell
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Dig deep inside Nike's branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike's brand strategy delivers a powerful shot of customer self-esteem.
 
In this speech from the IMARK Marketing Conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike at the top of the list of the world's most powerful brands.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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