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The Formula Behind Coke's Enthralling Brand
By: Graeme Newell
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How do you build a brand that is adored by the entire world? The secret to Coke's success is the amazing simplicity of its brand imaging.

In this three-minute emotional marketing lesson video, Graeme Newell shows you the heartwarming formula that is the secret to Coke's incredible global appeal. See how Coke commercials tap our deepest feelings about family and friends.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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