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How Marketing is Like Cooking
By: Marion Guthrie
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How is marketing like cooking? Well, are you preparing coq au vin or hot dogs?  It depends, doesn't it, on who you're feeding and what's the occasion. Then sometimes you want to try something new, and other times you combine new elements with traditional ones. Regardless, there's a lot of careful determination of past successes, evaluation of viable methods and ingredients, weighing of your audience's preferences, and the actual preparation, which includes dicing and simmering (analytics with creative).

As often as you're hungry, you'll be conjuring a meal, so you'll be cooking (or choosing a resource for the production of your next meal; a gourmet restaurant, perhaps?) at least daily. This planning takes an enthusiastic attitude, which gets you through the tedious parts, like scrubbing data and waiting for results to boil while it drives inspired strategy. Of course, planning also involves research, evaluation, product selection, project timing, goal setting, and schedules, especially if there are other cooks in the kitchen.

Don't forget at the end to look around the table at your audience, examine their reactions, and answer this; "Would you do it again and what would you do differently?" All these factors play into the execution of a memorable and actionable result. Marketing and cooking, done right, both are planned carefully, done daily, and filled with measurement, artistry, and passion.



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About the Author
A marketing strategist, Marion Guthrie grows businesses by developing solutions for consumer engagement. Her mantra is, "Your customers are the best marketing department you can have."
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