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The Ego-Building Power of Contempt Marketing
By: Graeme Newell
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Advertising can be a lot like high school. The cool kids make fun of the nerds, just to make themselves feel superior.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how Madison Avenue skillfully weaves in just a hint of contempt to bolster our egos. See how marketers make one of the meanest emotions seem unthreatening and downright endearing.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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