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How Emotional Branding Builds Connections by Mirroring Customer Attitudes
By: Graeme Newell
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Great emotional branding doesn't just build love for the product, it also shows that the brand shares a customer's attitudes and style. The product is transformed into a symbol of deeply held customer beliefs.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building great advertising that entertains, and also moves the customer to a deeper connection with the brand.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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