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Best Branding Strategy: Should You Use the Carrot or the Stick?
By: Graeme Newell
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Some branding campaigns build up customer egos, positioning the brand as an exclusive club. Other brands tear down egos, convincing the customer they aren’t enough, and only the product can redeem them.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how some of the world’s most powerful brands toy with customer egos, taking customers from jubilation to despair and back again.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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