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Product Features vs. Brand Image: Which Works Best in Humor Ads?
By: Graeme Newell
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Is the primary goal of a funny ad to charm customers or sell product features? The best humor ads leave you with a chuckle, but will those ads move product after the laughter fades?
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows the secrets to building funny ads that entertain while still achieving strategic marketing goals.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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