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Neiman Marcus Helps Boston
By: Maryann Fabian
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Neiman Marcus’s Boston location at Copley Place turned into a makeshift first aid station Monday following the terrorist attack on the marathon. As streets cleared, other businesses closed, and hotels locked up for safety, the store left its doors open and welcomed stranded runners.

If you haven’t heard of brands being modest, NM’s corporate communications chief Ginger Reeder would only say, “We had a gentleman who’d just finished the race, and who’d been in a tent near the finishing line with an IV to rehydrate him. Then they evacuated the tent he was in.” NM employees offered runners bottled water, towels, and more for as long as they could after the race, until Boston Police ordered the mandatory evacuation of Copley Place. Again, Reeder said, “It was nothing extraordinary. We were just trying to be good neighbors.”

Marathon Sports has a store right next to the finish line. Its website posted a Twitter feed with updates, the Boston Police tip line, and a link to Google’s person finder. Today, it asks for Red Cross donations.

Other Good Samaritan businesses included Boston's restaurant community. Tasty Burger, Appleton Bakery, Oleana, and Vapiano offered free meals Monday and Tuesday to Boston’s police and first responders to thank them for their work. (Vapiano also added runners and “helpers” at local hospitals to its eat-for-free list.) El Pelon Taqueria Tweeted, “Open wifi, place to charge cell or just don’t want to be alone, food and drinks – pay only if you can.” On Twitter, it was also reported that an anonymous donor left money at the nearest Starbucks for customers to get a free cup of coffee Tuesday.

Have you heard of any other brands stepping up to help? Post their good deeds here. They deserve the praise for their example of kindness.


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About the Author
Maryann Fabian is a copywriter who has crafted the voice of some of this country's best brands.
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