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How the Best Brands Use Vanity to Build Strong Customer Loyalty
By: Graeme Newell
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It is a critical choice every brand must make — will your marketing build customer egos, or tear them down?
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows when it is better use the carrot, and when it is better to use the stick. Learn how Nike and Gatorade recruited very similar customers using opposite brand strategies.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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