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What Will People Tweet About in 48 Hours?
By: Tiana Tucker
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Social media professionals, specifically community managers, spend so much time creating social media editorial content in advance and even more time keeping tabs on what is happening now on social media channels. Every brand wants to be as nimble and timely when it comes to contributing to social media conversations as Oreo was during the Super Bowl blackout. 

During any ordinary day or week in which there isn’t a major live event occurring, there are tons of active trending conversations happening. Blab is a new social media analytics start-up that categorizes itself as pioneering the predictive social intelligence field. Blab can help marketers decide which social media conversations happening now are worth joining and are likely to see an increased amount of chatter today, tomorrow, and in 72 hours. 

Blab’s Conversation Canvas dashboard hopes to provide digital marketers with visual heavy insights that identify potential conversation opportunities and key influencers on Facebook, Twitter, Tumblr, YouTube, and other content platforms using more than 50,000 sources. Dashboard users can view social media trend predictions according to a particular audience’s lifestyle or geographical location. The big data Blab collects from conversations on the web is plugged into the company’s unique predictive algorithm, which then calculates a specific topic's potential spread online in increments of 24 hours up to 72 hours ahead.  When each trend or conversation is analyzed, Blab saves it for reference purposes to help it predict a similar conversation’s path with better precision in the future.   

Of course, it will take more than a conversation prediction tool to produce a timely and viral social media sensation like Oreo’s “You Can Still Tweet In The Dark” tweet. A good mix of creative minds, flexibility, and a proactive approach are just a few of the key ingredients necessary to create a timely viral social media moment for the record books. While Blab will not secure any brand’s fate in the pursuit to produce sensational viral content, it may help brands decide whether the next Gangnam Style or Harlem Shake craze is bandwagon worth hopping on.

   

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About the Author
Tiana Tucker is an online marketing professional working as the Inbound Marketer for Nursing@Simmons, which is an online master's in nursing offered by Simmons College. Keep up with Tiana on Twitter @TianaMTucker or Google+.

 

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