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How FedEx Uses Flawed Office Politics to Build Brand Passion
By: Graeme Newell
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We’ve all been there. The boss comes up with a ridiculous new policy and everyone in the room is expected to get on board.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how FedEx uses the dysfunctional world of office politics to build strong bonds with customers. Learn the formula behind FedEx’s delightfully sarcastic branding success.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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