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I'd Like to Buy a Vowel
By: Maryann Fabian
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Twitter has announced a new two-tiered service starting today. As part of the basic (free) service, you can only use consonants. For $5 dollars a month, the new “premium” Twitter service will allow you to use vowels.

“We’re doing this because we believe that by eliminating vowels, we’ll encourage a more efficient and ‘dense’ form of communication,” read the press release late Sunday night.

The company said it was inspired by Wheel of Fortune. Director of Product Kvyn Wi described it as “one of those product moments that felt like magic.” To help, “Y” will remain free in the basic service and non-Latin based languages such as Japanese, Chinese, and Korean will be unaffected by the change. Plus vowels in URLs will remain free.

Another new feature will be the ability to expand to 141 characters based on a bidding system, “for those moments when you need one more character.” Price will be based on popularity of the character you want to add.

You can try the new condensed version of Twitter at twttr.com. Joan Rivers was one of the first to take advantage, tweeting, “Twyttyr? Why byy vywyls whyn yyy gyt “Y” fyr fry?? Syckyrs! #nvwls”. For those getting used to the new policy, it translates to “Twitter? Why buy vowels when you get “Y” for free? Suckers!


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About the Author
Maryann Fabian is a copywriter who has crafted the voice of some of this country's best brands.
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