TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Negative Marketing: How to Build Brands on Irritation & Annoyance
By: Graeme Newell
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Sometimes the best way to bond with customers is to show them you have something in common — a shared hatred. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the world’s best advertisers win hearts by ridiculing the people who annoy us the most.



Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

Beneath the Brand on

Advertise on Beneath the Brand
Return to Top