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Branding Best Practices: How Nike Uses Heroism to Build Passion
By: Graeme Newell
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Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey. But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how Nike uses both self-loathing and determination to build customer loyalty.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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