Valentine’s Day is rife with earning opportunity for businesses: according to a National Retail Federation survey
, Americans are projected to spend about $18.6 billion this holiday, with the average man spending around $175, while a woman can expect to shell out about $89. It would make sense, then, that with so many people ready to spend their hard-earned cash on sweet sentiments for their loved ones, a little extra advertising can really go a long way.
For example, many brands come up with promotional deals, such as coupons for books, candies, or jewelry, while others offer free shipping or early-bird specials for the dedicated shoppers. This is a tried-and-true method of engaging customers and encouraging them to spend more time at your store.
But aside from the limited-time promotional deals, what is a good way to garner extra attention for your brand using social media? That is, how can you increase your chances of being seen in a flood of Valentine’s Day-related tweets and Facebook posts?
For frequently used social media sites such as Facebook and Twitter, the key lies in starting early. Naturally, it’s now only two days before the big day, but that doesn’t mean that it’s too late to start sending out carefully crafted messages about your brand’s Valentine’s Day specials. A great way to get attention across all social media platforms is with pictures. If you’re doing a special Valentine’s photo shoot or video project, give your fans a sneak peek and encourage them to get excited about the final product. Another great way to inspire fan interactivity is by creating a fill-in-the-blank post or tweet — this type of content can encourage up to 90% more engagement than the average text update. Many times, people will share your content, prompting their followers and fans to take a look, which in turn means their friends could potentially “Like” your page or retweet you. With the sheer number of users on Twitter and Facebook, sharing engaging content is fast and simple!
However, if you’re looking for a way to entice people on sites such as Pinterest, you’ll have to do better than just pretty pictures. Studies show that many Pinterest users browse the site in search of unique gift ideas and to construct personal wish lists. So why not try linking to a post that suggests gift ideas? By strategically crafting a post to suggest promotional deals available at your store, you’ll have people repinning your products in no time.
Valentine’s Day is, above all, a holiday that people enjoy taking the time to participate in. It makes people feel loved and special, and it creates lasting memories through the power of gift-giving. As a compassionate and customer-oriented company, you should take this golden opportunity to remind your customers not only of the romance and excitement of Valentine’s Day, but why they love your brand so much, too.