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Courageous Branding: How Marketers Use the Underdog Story
By: Graeme Newell
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Everyone loves an underdog. That's why so many marketers build their brands upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope. See how some of the world's best marketers make us believe that better days are just around the corner.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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