| Courageous Branding: How Marketers Use the Underdog Story |
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By: Graeme Newell |
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 Everyone loves an underdog. That's why so many marketers build their brands upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope. See how some of the world's best marketers make us believe that better days are just around the corner.
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