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Best Slogans: How Chevrolet Created a Meaningful Advertising Slogan
By: Graeme Newell
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The clever slogan is a fixture of the advertising business, but far too many slogans are so witty that they never make a customer connection. The best slogans are both moving and memorable.

In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how Chevrolet created a slogan with heart and meaning. They started with a powerful brand message, then encapsulated that feeling in a short and catchy slogan.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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