The clever slogan is a fixture of the advertising business, but far too many slogans are so witty that they never make a customer connection. The best slogans are both moving and memorable.
Graeme Newellis a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.
The clever slogan is a fixture of the advertising business, but far too many slogans are so witty that they never make a customer connection. The best slogans are both moving and memorable.
