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Gillette Advertising Case Study: Best Tactics to Simplify a Marketing Message
By: Graeme Newell
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Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point?
 
In this three-minute emotional marketing lesson video, Graeme Newell shows how Gillette used emotional marketing to unify their entire advertising message.  See how a branding master got rid of marketing chatter and created a transcendent brand identity.


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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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