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How to Build Macho Brands
By: Graeme Newell
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Macho brands don't coddle their customers. The ads promise suffering and pain. Macho brands taunt their fans, challenging them to be worthy of the brand ideals.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the tactics behind some of the world's brawniest brands. See how these testosterone-soaked brands win loyalty by challenging customers to step up to new levels of mental and physical toughness.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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