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Marketing to Men Using the Payback Fantasy
By: Graeme Newell
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Want to win the hearts of your male customers? Smart marketers have learned that there is nothing men enjoy more than the sweet taste of vengeance. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to use the payback fantasy to form solid masculine brand connections.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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