They are the people we love to hate: the daily villains who irritate, nag, and bother us. Smart marketers have learned that nothing makes consumers feel better than to ridicule these annoying tormenters who make life hard.
Graeme Newellis a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.