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Negative Branding: The Top 4 Advertising Villains
By: Graeme Newell
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They are the people we love to hate: the daily villains who irritate, nag, and bother us. Smart marketers have learned that nothing makes consumers feel better than to ridicule these annoying tormenters who make life hard.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell introduces us to advertising's most powerful villains, and shows how to form a bond with customers by commiserating about their daily pain.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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