Negative Branding: The Top 4 Advertising Villains
They are the people we love to hate: the daily villains who irritate, nag, and bother us. Smart marketers have learned that nothing makes consumers feel better than to ridicule these annoying tormenters who make life hard.
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell introduces us to advertising's most powerful villains, and shows how to form a bond with customers by commiserating about their daily pain.
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