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Office Madness Marketing: How FedEx Uses Frustration to Win Customers
By: Graeme Newell
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What is emotional branding? FedEx's emotional branding strategy is all about the powerful feeling of frustration. FedEx mercilessly pokes fun at the office politics freak show, and shows us that they understand our pain.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the strategy behind FedEx's marketing success, and explains the emotional strategy behind some of their most effective ad campaigns.
 


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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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