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How to Write a Slogan
By: Graeme Newell
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Have slogans become uncool? Some see slogans as a throwback to the Mad Men-era of clever pun marketing. The use of slogans is declining as the branding movement has slowly diminished the importance of traditional advertising.
 
In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how to build a slogan that does double duty. Learn how to combine the memorability of a slogan with the passion of great branding. 
 


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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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