Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity.
In this three-minute emotional marketing lesson video, customer loyalty researcher Graeme Newell shows how some of the most powerful brands dominate their category by tapping the passion of the tribe. See how these big brands achieved dominance by handing their brand over to their fans.
Graeme Newellis a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.
Great brands are usually great customer cult builders. These savvy companies create a tribe of brand evangelists who adopt the company brand as a badge of personal identity.
