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The Secrets of Bad-Parent Branding
By: Graeme Newell
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Want to be a marketing hit with moms? Then it's time to tap into her judgmental side. Sometimes the best way to win mom's affections is to empower her to ridicule the bad parenting skills of others.
 
In this three-minute emotional marketing lesson video, emotional marketing researcher Graeme Newell shows how positive brands subtly tap very negative emotions to bond with women.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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