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Seven Brand Stories That Changed the World

By: Graeme Newell

Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories.

In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human drama.

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About the Author

Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

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