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Amp Up Your Facebook Fan of the Week Program
By: Aaron Whitaker
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Lots of small business owners have started to show\case a “Fan of the Week” to help promote their businesses. The idea is that the featured fan is someone who interacts a lot with the brand and that this person will be so excited to be a fan of the week that they will promote their status on their own Timeline, thus netting new fans for the brand. This is great in theory, but much like everything else in marketing, it is not worth the effort unless you can use it to provide value to more than one fan at a time. Here are a few ideas to help you do just that.
  • Tell a story. Stories are one of the most effective sales tools ever. Stories help people to identify with your product and service. So rather than just declaring someone a Fan of the Week, tell your other fans why. For example: “Mary needed her board presentation to really sparkle. She had great information, but was afraid that her slides would fall flat. We worked together to help Mary create a deck that had some real pizzazz so that her data had the opportunity to truly pop. As a result, Mary tells us her presentation was the best she had ever given. We consider it a huge privilege that Mary chose (brand) to help her achieve a great success. We’re making Mary our fan of the week to thank her for her confidence in us and to give her an extra pat on the back for a job well done.”
  • Make your fan a benefactor. When you give someone the title of “Fan of the Week” there is usually some kind of prize associated with it — a discount, a free sample, or even free advertising on a corporate site. Rather than only giving this prize only to your fan, give them the prize plus a voucher or two for them to bestow on whomever they want to. (Obviously you’ll want to include guidelines, such as the person they choose cannot be a coworker.) This gives you extra opportunities to promote your brand through other Facebook users. Plus, it gives you more content to work with. Once your fan has chosen a winner, you can announce it on your page with a brief profile.
  • Have your community nominate Fans of the Week. Rather than randomly picking a fan of the week, allow your Facebook fans to nominate each other. This will create more engagement on your page and help to create a true community around your brand. You pick your winner from your pool of nominees and include the endorsement(s) they got from community in your announcement. This showcases several of your users and again, increases the likelihood that your fans will promote your brand on their pages.
It doesn’t take a whole lot of effort to create an exciting Fan of the Week program. What do you do to build the buzz for your Fan of the Week? Tell us in the comments below.

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About the Author
Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
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