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The Risks and Rewards of Shock Marketing
By: Graeme Newell
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As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking, and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. 

In this three-minute emotional marketing lesson video, marketing speaker Graeme Newell shows the best ways to use dramatic imagery to grab attention, but not turn off your customers.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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