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The Best Ways to Build Buzz-worthy Longer Commercials
By: Graeme Newell
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Just advertising your product is no longer enough. Smart brands are putting huge resources into creating original content, giving them the power and control to carefully craft an intriguing brand story. In this three-minute emotional marketing lesson video, marketing speaker Graeme Newell shows how Panasonic created a delightfully funny and creative multi-part comedy that managed to build buzz for one of their more forgettable products.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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