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Cheetos vs. Doritos: The Rebellion Marketing Smackdown
By: Graeme Newell
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Their marketing isn't about the chip, it's all about misbehaving. In this three-minute emotional marketing lesson video, Graeme Newell shows the very different strategies these two snacking kingpins use to spark rebellion in their customers.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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