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What's the One Thing Oprah Doesn't 'OWN'?
By: Shawn Paul Wood
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You mean, other than ratings? [rim shot]

According to the
Daily Mail (UK)that would be one Rosie O'Donnell. Oh, you didn't know Rosie had a show on the Oprah Winfrey Network? No worries. Neither did anyone else; hence, this story. And the way Rosie was cut from the fledgling network has caused the two buddies to not be on speaking terms now. In fact, a source told the UK paper, "Oprah wanted to handle the announcement of the cancellation in a professional and dignified manner. Rosie thanked Oprah for the opportunity and ended the conversation very abruptly."

Another source called working for 'The Rosie Show' (and I quote) "an effing hellhole." Kinda ironic considering Oprah left her show to oversee an empire because she believed America wanted to watch something other than "nagging housewives." Considering the hellhole comment, I would say that makes Oprah's network in sync with the ballyhoo found in the O.C., Beverly Hills, or the Jersey Shore. 

So, why can't the Queen of TV inspire her inner children across this nation and get them to follow her on the former home of Discovery Health? She doesn't 'own' PR. At all. 

She is used to the cultic masses flocking to her. If Oprah has a favorite thing, it's sold out for weeks. If she is reading a book, it's an NYT best-seller. If she has a friend (e.g., Dr. Phil, Dr. Oz, her BFF Gayle, and even her friggin' interior designer), said daytime zombie gets popular and a TV show. So you would think if this woman has a network, the sheep would follow.

Not. So. Much. 

Oprah would tell you that people need to find OWN. Those people would tell Oprah that they found OWN...and think it sucks. PR would position what's great about the network. Marketing would take what's great to the masses. Oprah believes it's all great and everyone around her just says, "Yes, boss."
Unfortunately for Oprah, America has declared none of it is great. In fact, they have done what is worse than declaring failure — they don't care enough to declare anything.

   

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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