The practitioners of any pursuit — be it science, engineering, performing arts, or competitive athletics — know that you must master the basics.
And when you lose sight of the core principles of your craft, you fail.
In branding, the most fundamental truth is that the customer owns the brand. Every successful brand has delivered a compelling response to these five letters that represent the consumer's perspective: W.I.I.F.M. — What's In It For Me?
Answer the W.I.I.F.M. piece of your branding puzzle and you'll give yourself a clear path to your perfect brand solution.
Copyright © 2012 Rod Ebright